In a society where all judgments of merit and value are influenced by appearance and superficial impression, Moerman decided to use as his support skin, the surface of images. With the tattoos that cover the bodies of immortal icons of history, Moerman also restores to these characters their mortality, deconsecrating them while still emphasizing their mystical, almost religious value to the society that produced them because, as in most primitive communities, even those most advanced, the art of tattooing has deep symbolic meaning.